Tourist guides

drunk Hebdo weekly magazine of the National Union of publishing traditionally devoted a special issue to tourism and travel in March each year. The tourism issue: these are 1150 books published in 2000 by the French edition, mostly travel guides. The main objects guidebooks are: Identifying: route, hotels, restaurants (eg. Backpacker Guide) The cultural offer: monuments, sites, attractions, museums, (eg. Michelin "green" and similar guides, blue Guides) The market is highly concentrated, largely dominated by the trio Hachette - Michelin - Gallimard which together represent about 80% of the market - but smaller publishers carve considerable proportions, eg The Lonely Planet, in 2000 with a production of 300 titles. Some guides welcome publicity, clearly presented as such. The tourism edition also features a niche production: Shoreline: with charming destinations (customer profile) Otherwise: literary approach to destinations through the eyes of writers, (profile written) Parigramme over 100 titles devoted exclusively to Paris, including the collection's Guide walker (one destination) Publishing Boater: devoted exclusively to the boating, (a unique activity for a very targeted audience) Guides CitySpeaker: a collection of cultural and practical guides to download as audio files readable on a digital music player, Rando Editions: specialist books on hiking in the Pyrenees (a unique destination and a single activity). or Solilang which marks everyday life offer the passenger to travel experiences, sharing their lives everyday. Moreover, unlike other editorial areas, provincial publishers, sometimes associated with large groups of press, which promotes their local broadcast are well represented: for example, France or West Rando Editions. In several cities in France, there are also editions in short to medium runs where thematic tourist brochures. They intend to discover synthetically the city they represent. This is particularly the case with the magazine Le Petit Zapper to Valve, created by Patrice Castano, where even "the provincial world" in Perpignan, as well as "15 unmissable places" in Angers and Nantes created by Stephen Merlo, linked the group of Office Premises Advertising....